When he isn’t recording himself, Joey Cee spends much time helping in the recording and development of new artists.
Playboy Magazine chose Joey to produce their first and only album production titled “Street Rock”, to tie in with their annual magazine’s Music Poll. Based on Joey’s idea and concept, Playboy lent their full promotional support in producing an album driven by a unique contest promotion in eight major cities by eight of the biggest radio stations in the USA and Canada. The result was an album consisting of new groups and artists which also generated two single releases produced and recorded at Playboy’s Lake Geneva Resort.
Another recording milestone for Joey Cee was one he thought up in a few hours and completely executed within two weeks. Within 24 hours of a devastating tornado hitting the city of Barrie and the surrounding cottage area just north of Toronto, Joey wrote and composed a song to be recorded and released with proceeds going to the Red Cross Tornado Relief Fund.
With a team of musicians and a recording studio quickly in place, the tracks for the song “Nature’s Eyes” were laid down. The next day more than 75 of the country’s top entertainers, singers and actors showed up on their own time for an early morning recording call. Included at the spontaneous recording session were Helen Reddy, The Spoons, Ken Tobias, Liberty Silver, The Mercey Bros., Nash The Slash, Jack Duffy, the Gospel Project and many others. Armed with large printed lyrics on large art boards and an unheard melody, the assembled ensemble completed the recording and video by the end of the day – 36 hours after the song was written. Exactly one week to the day of writing the song, the record release party was held atop the CN Tower with everyone in attendance including the media. Within the following week, the record “Nature Eyes” was receiving major radio and television airplay across the country. A little unknown fact is that The Toronto Jive Bombers recorded Count Basie’s “Jumpin At The Woodside” otherwise known at the time to millions as The Gong Show Theme. The flipside “More Stuff” was written by Joey.
Developing the Nightflite Records roster was a two year project. As well as producing the single and music video for the family group known as Endless Wave and the late Ron Victors, Joey ‘s concept of marrying the sound of steel drums with a full band and horn section was cutting edge to say the least. The album spawned off a dance extended play by Stars On Steel called “Medley On Steel”. Neil Young’s little sister Astrid and metal rockers Task Force were also part of the Nightflite recording roster, all were produced by Joey.
The most recent production is a Christmas EP performed by the world famous Famous People Players black-light theatre troupe discovered by Liberace featuring J.D. Ibay . The album titled The Christmas Card was recorded as a fund-raising album for the ensemble recorded in the fall of 2006 and released at Christmas 2006.
PLAYBOY MAGAZINE’S “STREET ROCK” ALBUM– Producer
RON VICTORS “COLLECTIVE HEARTS” ALBUM – Producer
“STARS ON STEEL” ALBUM – Producer
TASK FORCE “FORBIDDEN FRUIT” ALBUM – Producer
VOICES OF HOPE “NATURE’S EYES”
featuring: Helen Reddy, Liberty Silver, Nash The Slash, The Mercey Bros., The Spoons, Ken Tobias, Lorence Hud, David Blamires, Kelita, and more than 50 other Canadian artists.
SINGLE – Writer/Exec.Producer
ENDLESS WAVE EP – Producer
